Published: August 30, 2025

Author: Jessey Kwong, Co-Founder, Pebble

Land investing can be a seriously scalable, laptop-based business, but without the right tools, you can quickly get overwhelmed by property records and missed deals. A specialized CRM platform built for land investing keeps your leads flowing, deals organized, and business growing. 

It’s not just about running an operation; it’s about creating repeatable, automatable processes to build a true business that saves time or scales effortlessly. 

In this post, we rank the top 5 land investing CRMs, with Pebble leading the pack for its intuitive, land-focused features designed exclusively for this niche. 

Let’s dive into why you need a systemized platform and how we chose the best ones!

Why You Need a Land Investing CRM Platform

Land investing gets messy fast, but you know this already. 

With hundreds of thousands of property records to track, especially with today’s high-volume marketing, spreadsheets alone can’t keep up. A dedicated land investing CRM centralizes your property data, streamlines lead management, automates follow-ups, and optimizes deal workflows, saving you time and allows you to grow and scale the business.

Who Is a Land Investing CRM For?

A CRM is a game-changer for investors who’ve proven their business model and are closing deals regularly. If you’re juggling multiple properties and need to stay organized, a CRM is your best friend. 

For beginners still testing the waters, a basic CRM may not offer much beyond a spreadsheet. Free options exist, but they often lack the specialized features land investors need, so we’re focusing on paid tools that deliver real value.

Why ‘CRM’ Is Misleading

The term “CRM” (Customer Relationship Management) can be misleading for land investing though. 

**While tracking leads is key, land investing involves much more, like managing massive property datasets and marketing campaigns. **

A true land investing platform goes beyond traditional CRM functions, offering tailored tools to streamline your team and the entire land flipping process - from tracking marketing spend to due diligence process to document generation and management.

Here are the must-have features for a land investing system in order to optimize your business:

• Property Record Tracking: Handle hundreds of thousands of property records and its data, due diligence details, marketing, and contacts associated with the property.

• Outbound Marketing Tracking: Gain insights into your biggest expense, marketing, through detailed analytics on campaign performance and ROI.

• Document Generation: Simplify the constant need for letters, offers, neighbor letters, deeds, and contracts.

• Communication Tools: Stay connected with phone, SMS, email, and direct mail capabilities.

• Mapping Data: Analyze properties effectively with tools for due diligence, like flood zones and road access.

What Are We Looking At and How Are We Ranking?

We evaluated these CRM platforms based on what matters most to land investors:

• Simplicity of Use and Design: Is the platform intuitive and straightforward? We value systems that don’t overwhelm users with unnecessary features. We focused on CRMs that are simple, practical, and actually get used.

• Land Investing Fit: Does it offer features tailored to land investing, like property data management or direct mail tools?

• Key Features: We prioritized platforms optimized for essential land investing functions, such as lead tracking, automation, and deal management.

Side-by-Side: Top Land Investing CRMs 

1. Pebble

Pebble is the premier CRM for land investors, designed by land investors to tackle the unique challenges of the industry. Beyond standard CRM features like lead tracking, deal streamlining, and follow-ups, 

Pebble offers a robust, all-in-one platform tailored for land investing, with tools to manage massive property datasets, optimize marketing, and close deals efficiently.

Highlights of Pebble

• Property record tracking for managing hundreds of thousands of records

• Outbound marketing tracking to monitor campaign spend and ROI

• Document generation for letters, offers, deeds, and contracts

• Built-in communication tools: phone, SMS, email, and direct mail

• Mapping data for due diligence, including flood zones, wetlands, and road access

Pros

• Comprehensive, land-specific platform with all essential tools included

• Continuously updated with new land investing features

• Flexible automation integrates with external platforms for specialized marketing (e.g., mass texting, cold calling)

• Simplifies workflows to ensure features are practical and used

Cons

• Unfamiliar features for solo beginners new to land investing (e.g. Neighbor Letters)

• Learning curve for users transitioning from coaching-specific platforms (e.g. Investment Dominator)

• Not suited for advanced developers wanting to build their own features or integrate with advance systems

Who Is Pebble For?

Pebble is perfect for established land investing teams who need a streamlined, land-centric CRM to scale their business. 

Its property-focused design, robust marketing analytics, and built-in tools like mapping and document generation make it ideal for those serious about growth.

Pebble is built for serious investors. Its all-in-one approach eliminates the need for multiple tools, and its ongoing updates keep it ahead of the curve for land investing needs.

Pricing

Starting at $227/month for a small team (3).

Support

Live chat, email support, live zoom calls, 1:1 onboarding,  plus a comprehensive knowledge base and success guide

2. ​​Investment Dominator

Investment Dominator is a CRM built specifically for land investing, designed to support Jack Bosch’s Land Profit Generator (LPG) method - but a methodology that is widely adopted across many coaching programs. 

It’s a solid choice for beginners looking to follow a proven, structured approach to land deals, particularly through simple offers and direct mail campaigns.

Highlights of Investment Dominator

• Streamlined setup for LPG mailing strategies

• Simple lead tracking and contact management

• Built-in tools for generating one-off documents

Pros

• Ideal for beginners using the LPG method

• Affordable pricing for new land investors

• Focused on land investing, unlike general CRMs

Cons

• Limited flexibility for strategies outside LPG

• Lacks auto-followup features for multi-channel communication

• Templates are challenging to customize which makes marketing hard to differentiate

Who Is Investment Dominator For?

Investment Dominator is perfect for new land investors making simple offers or those following Jack Bosch’s Land Profit Generator methodology. 

It shines for users who want a straightforward, land-specific CRM with a focus on direct mail and basic property tracking. However, it may feel restrictive for experienced investors looking to streamline processes further and experiment with diverse strategies or leverage advanced automation, as it lacks features like auto-followups, calls/texting, or built-in mapping tools found in platforms.

Pricing

$197/month

Additional Tools Needed

To make Investment Dominator functional for a land investing business, you’ll likely also need:

• Follow-up system: Follow Up Boss ($69-$139/month) for automated SMS and email sequences

• Phone system: OpenPhone ($19-$33/month per user) for voice calls and texting

• Mapping tool: Land ID ($80/month) for due diligence on property data

Total Additional Monthly cost: $168/user per month

Support

Email support.

3. Follow Up Boss

Follow Up Boss the go-to CRM for real estate agents and brokers.

Follow Up Boss is a powerful CRM designed for real estate brokerages and agents, excelling at lead tracking and automated follow-ups for acquisitions. However, it lacks property data management and the team tools needed for the nuances of running a land investing business.

Highlights of Follow Up Boss

• Robust contact-based lead tracking and automated follow-up system

• Unified inbox for managing communications

• Mobile app for iOS and Android

Pros

• Excellent for tracking and nurturing leads

• User-friendly interface with strong automation

• Great for real estate agents focused on acquisitions

Cons

• Not built for land investing’s property-centric needs

• Lacks tools for due diligence, marketing tracking (mailing, texting, cold calling, etc), or document generation

• Generic CRM updates, not tailored for land-specific workflows

Who Is Follow Up Boss For?

Follow Up Boss is ideal for real estate professionals, particularly agents and brokerages focused on home sales or acquisitions, who need a contact-based CRM with strong lead tracking and automated follow-up capabilities. 

Its unified inbox and multi-channel communication tools make it great for managing leads efficiently and parts of the platform can be used for tracking property/land owner leads. 

However, land investors may find it lacking, as it doesn’t offer property record management, due diligence mapping, or mailing systems critical for land deals. Investors needing a comprehensive, land-specific platform often turn to tools like Pebble for these specialized features.

Pricing

Starting at $58/month for one user

Additional Tools Needed

To make Follow Up Boss functional for a land investing business, you’ll likely also need:

• Phone system: OpenPhone ($19-$33/month per user) for voice calls and texting

• Mapping tool: Land ID ($80/month) for due diligence on property data

• Property Record system: Airtable ($20/month) for keeping track of all property record data

Total Additional Monthly cost: $119/month

Support

Email and phone support with detailed guides and resources.

4. Go HighLevel

Go HighLevel is do-everything agency-focused CRM with white-label versions like REI Reply, Lead Boss, Land Conquest, and Stride, all offering the exact functionality with minor variations in pre-built templates. 

While powerful for marketing, its bloated feature set and complexity make it less ideal for land investing.

Highlights of GoHighLevel

• Multi-channel automation for SMS, email, and voicemail campaigns

• Customizable sales funnels and client portals

• Mobile app for iOS and Android

• Can be white-labeled and resold

Pros

• Highly customizable with programmer support

• Strong multi-channel followup automation

• Great for agencies managing multiple clients and reselling

Cons

• Not tailored for land investing; lacks property-centric tools

• Overly complex with unnecessary features for land investors

• No direct support for land investors

• Future feature builds are unrelated to land investing

Who Is GoHighLevel For?

GoHighLevel is designed for agencies serving clients across industries, including real estate and wholesaling, with white-label options like REI Reply, Lead Boss, Land Conquest, and Stride. 

It’s great for those needing a customizable CRM with robust marketing automation and client portals. However, for land investors, its generic, contact-based approach and overwhelming feature set feel like a bolt-on solution. Without property data management, due diligence tools, or mailing systems, it requires significant customization, often with a programmer, to adapt for land investing, making it less intuitive than land-specific platforms like Pebble.

Pricing

$197-$297/month (plus a $297 setup fee)

Additional Tools Needed

To make Go HighLevel functional for a land investing business, you’ll likely also need:

• Mapping tool: Land ID ($80/month) for due diligence on property data

Total Additional Monthly cost: $80/month

Support

Email support with access to community resources.

5. Airtable

Airtable is a flexible, spreadsheet-like platform that blends CRM and Excel features, allowing basic automations through integrations. However, it's not built for land investing, using 'records' instead of properties, which can make property organization confusing.

Highlights of Airtable

• Customizable databases for storing property information

• Basic automations via Zapier integrations

• Multiple views like grid, Kanban, and calendar

Pros

• Affordable starting price, great for beginners

• Versatile for general data management

• Free tier available for starting land investors

Cons

• No auto follow-up or built-in communication tools

• Limits on records per base; pricing scales quickly with use

• Requires heavy customization, often needing hired help or programming

Who Is Airtable For?

Airtable is best for beginners in land investing who need an affordable way to store property information without complex needs. It's like an advanced spreadsheet, useful for organizing data early on. However, for tracking leads, running follow-ups, or managing property-centric workflows, it falls short and can turn you into a product manager constantly tweaking the platform. Navigation for key data is often frustrating, and without native communication tools, land investors seeking efficiency typically move to specialized CRMs like Pebble.

Pricing

$45/month

Additional Tools Needed

To make Airtable functional for a land investing business, you’ll likely also need:

• Follow-up system: Follow Up Boss ($69-$139/month) for automated SMS and email sequences

• Phone system: OpenPhone ($19-$33/month per user) for voice calls and texting

• Mapping tool: Land ID ($80/month) for due diligence on property data

Total Additional Monthly cost: $168/user/month

Support

Email support

How to Choose the Best Land Investing CRM

Consider your budget, land features, team size, and your current processes. 

For most land investors, Pebble stands out because it’s the only CRM built exclusively for land, combining property record management, marketing analytics, document generation, and communication tools in one place.

Every land business is unique, so let us show you how Pebble can fit yours. 

👉 Book a free live demo today and see why serious investors trust Pebble to scale.