Why Go With Pebble vs Stride CRM?
Stride CRM is a flexible platform built on the foundation of GoHighLevel — a system originally designed for digital marketers. As a white-labeled version of GHL, it adds features to help land investors organize leads and manage outreach more efficiently.
But when it comes to managing land deals at scale, flexibility only goes so far.
How are Pebble and Stride CRM different?
Land investing is a specialized business, and it requires tools built to match its unique workflows.
Stride CRM, while offering useful marketing features, is still rooted in a contact-first structure. That makes it harder to manage property-focused tasks like due diligence, mapping, and multi-stage deal tracking.
These features aren't available out of the box — and often require stitching together third-party tools.
Pebble, on the other hand, was designed specifically for land investors. Every workflow is property-centered, from seller intake and research to mailing, negotiation, and closing.
We built Pebble for land investors who want clarity, structure, and a platform that grows with their business — not one they have to work around.
Here’s what you won’t find in Stride CRM:
Parcel Data
Automatically assign tasks to team members to ensure nothing slips through the cracks and keep deals moving forward efficiently.
Unified Inbox
Tag and notify team members to track conversations and collaborate seamlessly within Pebble.
Voice Call & Texting
Add multiple users under one account, each with their own role to manage tasks and responsibilities within Pebble.
Auto Follow-Ups
Empower team members to customize notifications, turning alerts on or off based on their role and responsibilities.
REASON 1
Purpose built, not repackaged
Stride CRM is a white-labeled version of GoHighLevel, originally created for agency-style marketing. While it's been adapted for land investors, its underlying structure remains contact-based which limits how well it can support the complexities of land deals.
Pebble is different. It wasn’t retrofitted for land. It was designed from the start with land investing in mind.
From property pipelines to deal-specific automations, Pebble is a platform shaped by the way land investors actually work not the way agencies do.
REASON 2
Property first, not contact-focused
Stride follows a traditional CRM model centered around contacts and campaigns. That may work in other industries, but for land investing, it quickly falls short.
Why? Because land deals revolve around properties — not just the people attached to them.
Pebble flips that model. Every lead, task, message, and offer is connected directly to a property, giving you a clear and accurate view of your pipeline from start to finish.
REASON 3
Centralized system, simplified workflow
With Stride, managing your deals often means leaning on outside tools — whether it's for mapping, team collaboration, or tracking due diligence.
Pebble keeps everything in one place.
From integrated property maps and parcel data to in-platform messaging and lead tracking, Pebble reduces friction so you can move faster and stay organized.
No juggling tabs. No disconnected tools. Just one system that works the way land investors do.
Still not convinced?
No problem, let’s jump on a call and we’ll walk you through everything so you can see for yourself how Pebble can simplify (and optimize) your land business.
