In this episode, Jessey talks with Josh Culler, a content marketing expert who has helped hundreds of real estate investors grow their brand and reach through powerful organic content. Whether you're a solopreneur, wholesaler, or investor with a small team, Josh explains how to use social media with intention, without burning out or wasting time on content that doesn't convert.

You’ll learn how to simplify your strategy, set realistic expectations, and build systems that keep your brand consistent and effective. From AI prompts to repurposing tips, Josh shares practical tactics for building credibility and generating leads through valuable, purpose-driven content.

In this episode:

• The difference between organic vs paid content (and why it matters)

• The 3 reasons most people fail at content marketing

• How to stay consistent without burning out

• Why “relevance” is the most underrated word in marketing