Hunter and Kevin join Jessey to talk about what’s really working right now in land—from cold calling to custom mailers, market selection, follow-up, and why land investors’ "laziness" is your biggest competitive advantage.

Both run separate land businesses but teamed up to create a community-focused course aimed at helping people scale smarter. In this episode, they break down the tools, tactics, and realities of growing a land business in 2025.

What you’ll learn:

• Why mailing is back and still performing
• The ROI of custom mailers vs bulk volume
• Cold calling and texting tips from a house-flipping background
• Why most land investors don’t follow up (and how to win by doing it)
• How to train VAs for market selection, data scrubbing, and pricing
• Building a lean team with clear roles (Hunter’s setup)
• How to find good realtors and build long-term relationships
• The one thing they’d do differently if starting over today
• A behind-the-scenes look at their Plot Profit Academy course