Air Force pilot turned land investor Josh Travis joins Jessey to talk about what it really takes to move from just doing deals to actually building a business that runs on its own. They dig into direct mail that feels human, why honesty in copy works, and how the Traction framework helped Josh scale his land business while still flying jets.

What you’ll learn:

• Doing the business vs building the business (and why most people mix the two up)

• How Josh uses story-based direct mail that gets real responses

• The Traction system that helped him build better processes

• How to test your copy, budget smarter, and still stay genuine

• Turning 2 acres into a solid subdivide deal (and what he’d do differently)

• Why slowing down and focusing on people beats chasing every deal

• How Josh’s Air Force training shaped how he runs his business

Where to reach Josh:
https://bluebird.group/