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The Focus Formula: How Niche Branding Builds Long-Term Success in Land

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Author

Jessey Kwong

Pebble Co-Founder

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The Focus Formula: How Niche Branding Builds Long-Term Success in Land

Feb 27, 2025

Podcast


Land investing has changed – deals take longer, competition is fiercer and the investors who thrive are the ones who adapt.

Our guest, Logan Swanson, has spent years building a land business that stands the test of time and his biggest lesson?

Focus.

Not that he was!

Logan dabbled in countless areas in land (and outside of land, he’s opening a coffee shop in Dallas!) but after 7+ years, his advice for new investors is to be hyper-focused.

In this episode, he explains why a strong brand and niche expertise are essential for long-term success in land.

We dive into how to create a business that compounds value, attracts the right deals and builds an audience that sustains growth.

IN THIS EPISODE:

  • Why branding builds authority and attracts deals

  • How to transition from generalist to expert in land investing

  • Why being hyper-focused is the key to long-term land investing success


Shownotes:

Try Pebble FREE for 7 days

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.

Try Pebble FREE
for 7 days

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.

Try Pebble FREE for 7 days

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.

Try Pebble
FREE
for 7 days

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.