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Jessey Kwong
Pebble Co-Founder
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The Pricing Secret and Strategy (…Being Done with AI)
May 22, 2025
Podcast
What if your land offers weren’t just educated guesses—but backed by data, strategy, and AI?
In this episode, Chris and Aaron share the pricing method behind their $500K+ land business. From using county-assessed values to anchor offers, to building consistency through neutral letter campaigns, their approach blends personal touch with data-driven systems.
They also reveal how they use AI-powered tools to compare comps, assess markets, and avoid the spray-and-pray mailing method—resulting in smarter offers and higher ROI.
In this episode:
Combine AI with comps for better offer accuracy
Target the right markets without guessing
Structure mail and follow-up for consistent deals
Build a lean land business without cold calling
Shownotes: www.ailanddealz.com