Author

Jessey Kwong
Pebble Co-Founder
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The Subdivide vs. Develop Playbook for Land Investors
Sep 4, 2025
Podcast
What if the fastest way to bigger land profits was learning density, not swinging hammers?
In this episode, Jessey sits down with Ricardo “Revenue Rick” Giles to unpack how he finds value in the dirt, not the structure. From zoning and residential density to when he chops a parcel and when he develops, Rick shares a clear playbook you can use in any market.
You’ll hear how he vets counties by days on market, why 60 cents on the dollar is his current offer anchor, and the simple pre-development moves that make land fly off the market.
In this episode:
Zoning and residential density as the real profit drivers
A simple county test using DOM and price bands
Subdivide or develop, how Rick decides deal by deal
Mobile home packages for affordable demand