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The Subdivide vs. Develop Playbook for Land Investors

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Author

Jessey Kwong

Pebble Co-Founder

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The Subdivide vs. Develop Playbook for Land Investors

Sep 4, 2025

Podcast


What if the fastest way to bigger land profits was learning density, not swinging hammers?

In this episode, Jessey sits down with Ricardo “Revenue Rick” Giles to unpack how he finds value in the dirt, not the structure. From zoning and residential density to when he chops a parcel and when he develops, Rick shares a clear playbook you can use in any market.

You’ll hear how he vets counties by days on market, why 60 cents on the dollar is his current offer anchor, and the simple pre-development moves that make land fly off the market.

In this episode:

  • Zoning and residential density as the real profit drivers

  • A simple county test using DOM and price bands

  • Subdivide or develop, how Rick decides deal by deal

  • Mobile home packages for affordable demand

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© 2024 Pebble REI Inc. All rights reserved.

Try Pebble FREE
for 7 days

Land investing is messy. Get organized and grow your land business with one platform.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.

Try Pebble FREE for 7 days

Land investing is messy. Get organized and grow your land business with one platform.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.

Try Pebble
FREE
for 7 days

Land investing is messy. Get organized and grow your land business with one platform.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2024 Pebble REI Inc. All rights reserved.