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When You Know You Should Be Subdividing

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Author

Jessey Kwong

Pebble Co-Founder

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When You Know You Should Be Subdividing

Podcast

160

In this episode, Jessey talks with Casey Cavell about subdividin​g, bigger land deals, and how to think beyond just flipping one property at a time.

Casey shares how he got into real estate, why he moved into land, and how he approaches subdividing with a focus on higher-value deals. They get into what to look for in a property, how to think about highest and best use, and why having a clear niche makes everything easier.

​They also break down marketing and messaging, what’s actually getting responses right now, and why most people are doing it wrong.
And they get into the bigger picture too, not just chasing deals, but what you’re actually trying to build long term.

If you’re looking to get into subdividing or just want to level up how you think about your land business, this one’s worth a listen.


What you’ll learn on this episode:

  • Why Casey moved from real estate into land and started focusing on bigger deals

  • How to think about subdividing and finding a property’s highest and best use

  • Why clear marketing and better messaging matter more than ever

  • H​ow to think long term about what kind of business and life you’re actually building

Shownotes:

  • Casey@TheSubdivideGuys.com

  • www.TheSubdivideGuys.com

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.