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Why Your Mailer Needs to Be an Interrupter

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Author

Jessey Kwong

Pebble Co-Founder

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Why Your Mailer Needs to Be an Interrupter

Podcast

162


Jessey sits down with Rhea Campbell, a land investor, lender, and full time entrepreneur who has built a portfolio spanning land, hotels, RV parks, restaurants and a brand new golf course. But before any of that, she had to figure out how to get sellers to actually respond.

In this episode Rhea breaks down why most land mailers are completely forgettable and what she does differently to make sellers stop, read and pick up the phone. She calls it the interrupter and once you hear it you will never look at your mailer the same way again.
This one is part tactical, part inspirational and packed with real talk from someone who has done it at scale.

What you'll learn in this episode:

  • Why your mailer looks like every other land investor and how to fix it

  • What an interrupter is and how to use it to get more callbacks

  • How to shift from a shotgun mailing approach to a sniper strategy

  • Why getting someone on the phone is where the real magic happens




Shownotes:

https://www.instagram.com/rheacampbell
sales@canadanorthland.com

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Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.