Author

Jessey Kwong
Pebble Co-Founder
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Why Your Mailer Needs to Be an Interrupter
Podcast
162

Jessey sits down with Rhea Campbell, a land investor, lender, and full time entrepreneur who has built a portfolio spanning land, hotels, RV parks, restaurants and a brand new golf course. But before any of that, she had to figure out how to get sellers to actually respond.
In this episode Rhea breaks down why most land mailers are completely forgettable and what she does differently to make sellers stop, read and pick up the phone. She calls it the interrupter and once you hear it you will never look at your mailer the same way again.
This one is part tactical, part inspirational and packed with real talk from someone who has done it at scale.
What you'll learn in this episode:
Why your mailer looks like every other land investor and how to fix it
What an interrupter is and how to use it to get more callbacks
How to shift from a shotgun mailing approach to a sniper strategy
Why getting someone on the phone is where the real magic happens
Shownotes:
https://www.instagram.com/rheacampbell
sales@canadanorthland.com
