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You’re Doing Due Diligence Wrong (Here’s Why)

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Author

Jessey Kwong

Pebble Co-Founder

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You’re Doing Due Diligence Wrong (Here’s Why)

Podcast

161

In this episode, Jessey sits down with Michael Robertson to break down how he’s getting more deals by going deeper on his list and doing something most investors completely ignore.

Michael focuses on the bottom of the funnel, people who actually need to sell, and instead of just doing due diligence on the property, he goes deep on the seller.

They get into how he builds his lists, what he looks for before making an offer, and how he structures multiple offers so sellers end up choosing the deal that works best for him.

This is one of those episodes where you’ll want to take notes.

What you’ll learn on this episode:

  • How to build a more targeted list by focusing on motivated sellers

  • Why doing due diligence on the seller (not just the property) changes your margins

  • How to structure multiple offers so sellers negotiate against themselves

  • Where Michael is actually finding deals and buyers right now


📱 Connect with Michael Robertson

  • TikTok: Flip4RealPros

  • Facebook Group: Flipping for Real Estate Professionals

  • Phone: 850-377-2203

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.

Launch + track your next campaign for free.

Land investing is messy. Get organized and grow your land business with one platform beyond a CRM — with property data, call handling, follow-up, and deal management, it’s everything your team needs to run a successful land business.

By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.

© 2026 Pebble REI Inc. All rights reserved.